Marketing · Sales · Revenue operations

We help founders build a sales motion that actually works.

Marketing that fills the pipeline, plus sales coaching, accountability, and real conversations to convert it, for early-stage teams who are ready to grow revenue with intention, not just activity.

Sales Execution, Week 4 of 8

Pipeline progress

Cold call conversion+34%
Discovery to demo+21%
Outreach cadenceOn track
12
Meetings booked this month
3
Active deals in pipeline

Who we work with

Built for founders who are figuring out sales.

You have a product that works and customers who love it. Now you need a repeatable way to find more of them, without wasting six months on a hire who doesn't produce.

First-time sales founders

You're technically strong but new to leading a sales function. We help you build the instincts and systems to own revenue from day one.

Teams hiring their first SDR

Hiring without a playbook means you'll repeat the same outcome. We build the motion before you hire, so your first rep hits the ground running.

Startups scaling outbound

Activity is there but pipeline isn't converting. We diagnose what's breaking and rebuild the system around what your buyers actually respond to.

What we offer

Marketing and Sales first. RevOps when you're ready.

We start with how you attract and win customers, not which tools you use. Once the motion works, we build the infrastructure to scale it.

Core offering

01 · Marketing Foundations

Turn on the top of the funnel.

An 8-week intensive for founders who need pipeline coming in, not just better closing. Together we nail your positioning, ICP, and message, then stand up the one or two channels and the content engine that actually generate leads.

  • Positioning & ICP definition
  • Messaging & offer clarity
  • Channel strategy (the 1–2 that fit you)
  • Content & demand-gen engine
  • Launch & campaign playbook

$2,100 CAD / month · 8-week engagement

Core offering

02 · Sales Execution Program

Build the motion from scratch.

An 8-week coaching engagement for founders and new SDRs. We build the scripts, cadence, and habits together, and sit in on real calls.

  • 2 coaching sessions per week
  • Live cold call sit-ins
  • Discovery & demo frameworks
  • Email sequence build
  • Pipeline & deal support

$2,100 CAD / month · 8-week engagement

Core offering

03 · Sales Performance Program

Make the system perform.

The natural next step after Execution. Same intensity, different focus, optimize conversion, build pipeline velocity, and own the motion independently.

  • Full call & email audit
  • Conversion rate optimization
  • Deal progression coaching
  • Founder sales leadership
  • SDR playbook finalized

$2,100 CAD / month · 8-week engagement

04 · Revenue Operations

Systematize and scale the motion.

RevOps is the systems, tools, and processes that turn your sales motion into a scalable revenue engine. Once the motion works, we build the infrastructure around it, pipeline reporting, lead routing, forecasting, and CRM configuration that reflects how you actually sell.

  • CRM setup & configuration (Salesforce)
  • Pipeline reporting & forecasting
  • Lead routing & process documentation
  • Toolstack decisions & integrations
40%improvement in forecast accuracy
30%faster lead response time
25%increase in CRM adoption

Scoped per project · Contact for pricing

05 · RevOps Support

Keep the revenue engine running.

Ongoing revenue and marketing operations support, CRM admin, campaign and funnel reporting, process refinement, and optimization. Flexible arrangements built around your team's actual needs.

  • CRM administration & cleanup
  • Reporting, dashboards & campaign tracking
  • Process documentation & refinement
  • Minimum 10 hrs / month

Flexible monthly · Contact for pricing

Leadership

Founders aren't born knowing how to lead.

You built the product and closed the first deals. Now you have to lead the people, and most founders were never taught how. We build the leadership skills that turn a group of hires into a team that actually performs.

Core offering

01 · Leadership Foundations

From doer to leader.

An 8-week coaching engagement for founders stepping into managing people for the first time. We work through delegation, expectations, and the conversations you have been avoiding, using your real team and real situations.

  • Delegating without losing control
  • Hiring and onboarding that ramps fast
  • Setting expectations and accountability
  • Running effective 1:1s and real feedback
  • Handling the hard conversations

$2,100 CAD / month · 8-week engagement

Core offering

02 · Team Performance

Build a team that performs without you.

The natural next step once the basics are in place. We focus on culture, motivation, and the operating rhythm that keeps a growing team aligned, so the business stops depending on you doing everything yourself.

  • Culture and motivation on a small team
  • Performance management, coaching up and knowing when to let go
  • An operating rhythm and meetings that matter
  • Decision-making and setting priorities
  • Leading through growth

$2,100 CAD / month · 8-week engagement

Retainer

Not ready for the next stage? Keep the momentum going.

If your business isn't ready to step into the next stage yet, a monthly retainer holds the ground you've gained and keeps your marketing and sales motion sharp, so progress doesn't stall while you build toward what's next.

  • Regular coaching check-ins
  • Pipeline, campaign & deal reviews
  • Accountability & course-correction
  • Tuning what's already working

À la carte

Need something specific from one of our packages?

You don't have to commit to a full engagement. Tell us the piece you need, a positioning workshop, a landing page, a content sprint, a call audit, an email sequence build, or CRM setup, and we'll scope à la carte pricing around it.

The path forward

A natural progression, not a product menu.

Attract the right people, convert them into revenue, then build the systems to scale. Each stage builds on the last, and you can start wherever you are.

01

Marketing Foundations

Attract the right people. Positioning, message, channels, and a content engine that brings qualified leads in.

Attract
02

Sales Execution

Convert it. Build the motion, scripts, cadence, live coaching, real conversations. You execute, we guide.

Convert
03

Sales Performance

Refine what's working, fix what isn't, and hand the motion to your team. Exit running independently.

Refine
04

RevOps & Scale

Once the motion works, we build the systems, tools, and processes to scale it, CRM, reporting, forecasting, and beyond.

Scale
1 mo.
to booking meetings independently, from a standing start
25%
cold call conversion on best session, vs. 1–3% industry average
8 wks
to a complete, documented sales motion you own
faster SDR ramp vs. the 3.2-month industry average

From the field

Working with founders, right now.

"

We're currently working with founders from a local startup incubator, helping them build their first repeatable sales motion alongside their product. When the system is right, the results follow.

Refresh Agency · Active engagement

Working with a founder from the same cohort? Reach out, we may already know your context better than you think.

Get started

Not sure where your sales motion is breaking down?

Let's find out together. Book a free 30-minute call, or send a message below and we'll get back to you.

Or send a message

Prefer email? info@refreshagency.ca