Sales consulting · Revenue operations

We help founders build a sales motion that actually works.

Coaching, accountability, and real conversations, for early-stage teams who are ready to grow revenue with intention, not just activity.

Sales Execution, Week 4 of 8

Pipeline progress

Cold call conversion+34%
Discovery to demo+21%
Outreach cadenceOn track
12
Meetings booked this month
3
Active deals in pipeline

Who we work with

Built for founders who are figuring out sales.

You have a product that works and customers who love it. Now you need a repeatable way to find more of them, without wasting six months on a hire who doesn't produce.

First-time sales founders

You're technically strong but new to leading a sales function. We help you build the instincts and systems to own revenue from day one.

Teams hiring their first SDR

Hiring without a playbook means you'll repeat the same outcome. We build the motion before you hire, so your first rep hits the ground running.

Startups scaling outbound

Activity is there but pipeline isn't converting. We diagnose what's breaking and rebuild the system around what your buyers actually respond to.

What we offer

Sales first. RevOps when you're ready.

We start with how you sell, not which tools you use. Once the motion works, we build the infrastructure to scale it.

Core offering

01 · Sales Execution Program

Build the motion from scratch.

An 8-week coaching engagement for founders and new SDRs. We build the scripts, cadence, and habits together, and sit in on real calls.

  • 2 coaching sessions per week
  • Live cold call sit-ins
  • Discovery & demo frameworks
  • Email sequence build
  • Pipeline & deal support

$2,100 CAD / month · 8-week engagement

Core offering

02 · Sales Performance Program

Make the system perform.

The natural next step after Execution. Same intensity, different focus, optimize conversion, build pipeline velocity, and own the motion independently.

  • Full call & email audit
  • Conversion rate optimization
  • Deal progression coaching
  • Founder sales leadership
  • SDR playbook finalized

$2,100 CAD / month · 8-week engagement

03 · Revenue Operations

Systematize and scale the motion.

RevOps is the systems, tools, and processes that turn your sales motion into a scalable revenue engine. Once the motion works, we build the infrastructure around it, pipeline reporting, lead routing, forecasting, and CRM configuration that reflects how you actually sell.

  • CRM setup & configuration (Salesforce)
  • Pipeline reporting & forecasting
  • Lead routing & process documentation
  • Toolstack decisions & integrations
40%improvement in forecast accuracy
30%faster lead response time
25%increase in CRM adoption

Scoped per project · Contact for pricing

04 · RevOps Support

Keep the revenue engine running.

Ongoing RevOps support, CRM admin, process refinement, reporting, and optimization. Flexible arrangements built around your team's actual needs.

  • CRM administration & cleanup
  • Reporting & dashboard maintenance
  • Process documentation & refinement
  • Minimum 10 hrs / month

Flexible monthly · Contact for pricing

Retainer

Not ready for the next stage? Keep the momentum going.

If your business isn't ready to step into the next stage yet, a monthly retainer holds the ground you've gained and keeps your sales motion sharp, so progress doesn't stall while you build toward what's next.

  • Regular coaching check-ins
  • Pipeline & deal reviews
  • Accountability & course-correction
  • Tuning what's already working

À la carte

Need something specific from one of our packages?

You don't have to commit to a full engagement. Tell us the piece you need, a call audit, an email sequence build, CRM setup, and we'll scope à la carte pricing around it.

The path forward

A natural progression, not a product menu.

Each stage builds on the last. Clients who go through both programs are naturally ready for RevOps that actually reflects how they sell.

01

Sales Execution

Build the motion, scripts, cadence, live coaching, real conversations. You execute, we guide, together you build.

Weeks 1–8
02

Sales Performance

Optimize what's working, fix what isn't, and hand the motion to your team. Exit running independently.

Weeks 9–16
03

RevOps & Scale

Once the motion works, we build the systems, tools, and processes to scale it, CRM, reporting, forecasting, and beyond.

When ready
1 mo.
to booking meetings independently, from a standing start
25%
cold call conversion on best session, vs. 1–3% industry average
8 wks
to a complete, documented sales motion you own
faster SDR ramp vs. the 3.2-month industry average

From the field

Working with founders, right now.

"

We're currently working with founders from a local startup incubator, helping them build their first repeatable sales motion alongside their product. When the system is right, the results follow.

Refresh Agency · Active engagement

Working with a founder from the same cohort? Reach out, we may already know your context better than you think.

Get started

Not sure where your sales motion is breaking down?

Let's find out together. Book a free 30-minute call, or send a message below and we'll get back to you.

Or send a message

Prefer email? info@refreshagency.ca